The First New Beer’s Eve
Midnight on April 7, 1933.
Five thousand thirsty Madisonians throng Williamson Street around the city’s only remaining brewery, the Fauerbach. They crowd the bar and sing beer-garden songs as the first cases are handed out at the enactment of the Cullen-Harrison Act that made it legal to sell low-alcohol beer months before the end of Prohibition.
Meanwhile, a guy by the name of Bud Baker, is shown here getting the party started while the crowd waits.